I will put all of my ideas for the double-page spread in this post, including further research for what typical fashion magazine's double-page spread looks like and some sketches of potential layout designs. In here, I will also reflect on my decisions as they evolve.
Further Research
Typical Fashion Magazine double-page spread :
After conducting more research, I discovered that, similar to contents page, the amount of photos used in the double-page spread is inconsistent. It may feature multiple photos in some instances and a single big image in others.
Multiple Images
Here are some examples of fashion magazines that incorporate multiple photos in the double-page spread. The inclusion of multiple photos reflects the flexibility and adaptability of magazines to experiment with design elements. It is often to create a visually engaging and compelling layout that enhances the reader's experience. Moreover, it allows for visual diversity by showing different aspects of a theme. Some magazines also tend to overlap images. When it's done well, this technique can enhance the reading experience by creating a seamless visual flow.
Single Image
Here is what a double-page spread would look like if it only incorporates a single large image. This creates a powerful focal point, drawing immediate attention to the photo and making a strong visual point. It also provides the opportunity to highlight complex details of designs, resulting in a cleaner and streamlined layout. This simplicity allows for a more straightforward and elegant design, making the content easier to read.
Fashion magazines also use collage-style layouts in their double-page spreads. This is because collages can create visually stimulating composition that can help to attract readers' attention. It also conveys a sense of movement and enable the magazine to tell a visual story by combining photos of the fashion elements. Additionally, it also engage readers by encouraging them to explore the details within the page.
Although each layout idea has its own uniqueness, I've decided to choose the first idea, which involves incorporating multiple images in the double-page spread. I choose this because I believe it will be more engaging for readers and the design isn't overly complicated. Furthermore, It also allows for visual narrative, making it more interesting to look at.
Layout Sketches
Double-Page Spread Image selection
I've taken quite a lot of pictures for my double-page spread. Therefore, I've attempted to select and showcase the ones I like the most-, those that I would potentially use in my double-page spread.
Main Image Choices
These are some of my favorite pictures that were taken for the double page spread. I really like how they turned out since it has variety of poses and facial expressions in each photo. Although some of the pictures may turned out quite dark, I'm sure that this can be fixed during the editing process. Therefore, I am highly satisfied with how the result of these photos turned out.
Here is my final selection for the main image in the double-page spread. Somehow, during the process of selecting the main image was rather straightforward for me. Upon reviewing the results, I quickly discerned that this particular photo stood out to me the most. due to it undeniable visual appeal that resonates strongly with my preference. I really like how the model poses because it creates an adorable interaction between the model and the teddy bear. The model's facial expression is also on point, with a cute smile conveying a sense of sweetness and evoking warm and endearing feelings that match the magazine's theme and vibes. Additionally, it gives off a youthful and lively energy that resonates with the target audience of this magazine. Furthermore, I'm really glad that I decided to incorporate the teddy bear in the shoot since it adds a sentimental touch to the photo, evoking feelings of nostalgia, evoking a sense of carefree happiness that align with the style of the outfit.
Sub-images Choices
After taking the main photo, we decided to take additional photos to complement the main image in hopes to minimize negative space in the double-page spread layout. The photos above represents some of the best results that I am inclined to consider for inclusion on the page. I experimented with various angles and lighting, emphasizing on the key elements of the photos such as rings, eyes and necklace using close-up shots. I am pleased with the outcome of these photos. Although I now find myself in a dilemma as I struggle to determine which one I prefer.
After much consideration, I have selected these photos for the sub-images in my double page spread. I chose them based on advantageous of the lighting and composition. The image featuring the teddy bear highlights the model's ring, while the upper right emphasizes the necklace, and the lower right focuses on the eyes. I believe these photos will harmonize and complement the main image effectively.
Editing
Enhancing the Lighting
Even though I like how the pictures turned out, I am not entirely satisfied with the lighting as it appears a little too dark. Therefore, I will attempt to enhance the brightness of the selected photos and make some more colour adjustments to achieve a more balanced appearance. I will showcase the edited results here.
To enhance the lighting, I started the editing process by brightening up the photos and making tone adjustments, such as modifying exposure, contrast, highlights, and shadows to achieve colour balance. After that, I applied the brown-coloured filter that I created in Polarr, the same one used for both my front cover and contents page photos. This choice was intentional since I want to the overall contrast in this photo to create more depths and dimension. Therefore, I adjusted the brightness of the photo beforehand, ensuring that when I apply the brown filter, the result of the photos wouldn't be too dark.
The process of editing this photo differs slightly from the other photos shown above. Initially, I followed the same editing steps as the rest of the photos. However, when I applied the brown filter to this photo, It appeared a little too dark for my liking. Since I am concerned that it might not align with the vibes of other photos, I decided to add an additional step- brightening up the photo once again. To achieve this result, I increased the exposure by 14, brightness by 4 and added contrast by 24. Overall, I'm satisfied with the outcome as the photo glows more and exudes a more attractive appeal for the readers.
Layout Sketches
Here, I will showcase three of my main layout ideas through some sketches that I've made to make my work less confusing and more manageable. I will develop them further using canva to see how it will turn out in the end.
Initially, I only intended to only develop two of my sketches, specifically the ones that incorporate sub images. However, after further research into various magazine double-page spreads within this genre, I became increasingly intrigued by layouts that only features a single image. Therefore, I decided to create a sketch and develop the concept that focuses on a single image as well.
Layout Enhancements [step-by-step process]
I will show the process of finalizing and achieving the desired outcome my double-page spread in this section. Additionally, I will provide annotations and notes to highlight areas for improvement as I made progress through the process.
Final Draft
Here is what I ended up choosing for the final layout of my magazine's double-page spread. I opted for this layout because it appears fuller, and the sub images enhances the page's overall appeal. It also effectively minimizes negative space, introduces more colours to the page, and adds visual interest for the audience. Although I like my third idea, the one with a single main image, I decided not to use it because I think that it is too basic, resembling many existing magazine articles. Additionally, all the article texts were confined to one page, potentially making it challenging for readers to read and appearing overwhelming. Furthermore, it may also be perceived as 'too much texts' to others that it might become uninteresting for them to read. Therefore, I decided to use this layout instead.
Final Result
After discussing with my teacher, he provided me with some suggestions to enhance my work. I decided to add pink on the title to accentuate it so that it will immediately catch the audiences' attention. Furthermore, since pink is often being connoted as feminine, it suits the target audience demographic as it is mainly targeted towards female. Another adjustment I've made is to ensure consistent width alignment for all text paragraphs, enhancing overall neatness and organization. Additionally, I've cropped the image of the model's eye to achieve a closer shot, enabling greater detail capture. Furthermore, I've incorporated captions for each picture in the double-page spread as I forgot to add it beforehand. I appreciate the feedbacks as this result appears more visually appealing and captivating. Therefore, I decided to choose this as the final result for my double-page spread.
Reflection : Creating the double-page spread was the most challenging task among the three (main cover, contents page and double-page spread). This one took me the longest as it requires meticulous attention to details, ensuring equal sizing on both pages, adjusting font size in each paragraphs and arranging photos systematically. Furthermore, balancing the composition was challenging, given some parts of the texts appear to have different amount of sentences. Despite feeling overwhelmed at times, I am really satisfied with the outcome as it turned out better than what I had expected.
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