My Target Audience

Here are my desired target audience.

1. Product / Company Description:

• Company / Product Name : Dior

• Product Overview : Miss Dior Eau de Parfum 2022 (perfume)

2. Target Audience Demographics:

• Age: 16 - 24

• Gender: primarily for woman.

• Income Level: high class people.

• Education: people with higher education.

• Occupation: high school students, passionate people, high achieving career woman.

• Geographical Location : Korea (?)

3. Target Audience Psychographics

• Interests: going to social events, doing outdoor activities.

• Lifestyle Choices: middle to upper class lifestyle (preferably luxurious), old money, high end costumers.

• Values and Attitudes: people who loves freedom and a peace of mind. having a positive outlook on life.

• Opinions: they believe that it is more important to focus on the quality of the product rather than

focusing on the price itself.

4. Understanding Consumer Behavior :

• Needs: to have a pleasant, all day scent.

• Motivations: increasing their self confidence and to appear fresh and youthful.

• Pain Points: it can help people to feel more relax and calm, focus more on doing their tasks, improving

one's mood, reduces people's feeling of insecurity,

5. Competitor Analysis :

• Competitor Name: Chanel, Gucci, Burberry, Zara

• Competitor's Target Audience :

- Chanel : 18 - 50 years old women (richer - upper middle class people)

- Gucci : high income earners, fashion forward individual, luxury costumers (various age and genders)

- Burberry : 20 - 45 years old men and women, high class people, middle - lower upper income group.

           - Zara : teenagers and young adults from the age of 18 - 35, various genders.

6. Target Audience Persona :

• Persona Name: middle - upper class students and career woman.

• Age: around 16 - 24 years old

• Gender: female

• Occupation: any high paying occupations ( business woman, celebrities, etc. )

• Interests: going for an adventure, doing outdoor activities, socializing, sports.

• Lifestyle: wealthy, old money, spending money on things that they need but focusing more on the quality

rather than the price.

• Values and Attitudes: is high mannered, elegant, fresh and energetic.

• Needs and Motivations: - to appear fresh and smell good after engaging in a lot of activities

- to boost their confidence

• Pain Points: having to pay at a high price for the product.

7. Aligning Advertisement with Target Audience :

• Message: The scent that's a rose to your senses.

• Visuals: fancy, outdoor, nature

• Tone: happy, elegant, graceful, carefree.