Screen Test : Audience Feedback

This blog post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback. My teacher provided the template for this blog post.

The purpose of this screen test is to gain audience feedback about our work and see if there are any improvements that can be made. We decided to use Google Forms to create a survey to share with our audience because we find it convenient and easy to use. We divided the Google Forms into two. The first form is for our music video, while the second form is for our social media and digipak.

Here is the link to the Google Form incase of any technical difficulties → Music Video , Social Media & Digipak

Here are our questions : 

Music Video 

Social Media

Digipak

For the music video, we chose these questions because we want to make sure that our music video effectively resonates with our target audience (teenagers and young adults), and accurately represents the theme of graduating from high school. We also want to assess how well the artist’s persona come across in the music video. For the social media, we want to determine the level of engagement that our target audience prefer, such as whether "fans" want direct interactions or a more curated presence of the star. As for the digipak, we want to make sure that the album cover appeals visually to our target audience and aligns with their aesthetic preferences. Hence, we included images of the digipak's sketch. Overall, we want to make sure that our social media strategy and digipak design align with our target audience’s preferences.

We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was a little difficult because we were told to ask for feedbacks from people who are not taking media studies, which made it quite difficult to find some people who were willingly to respond and able to provide meaningful feedback, as we wanted to ensure that the responses were collected in an appropriate and constructive manner.

Here are the drafts that we showed audiences for the screen test:

MV Draft Link (Music Video Draft)

(Digipak Sketch)

Here are the results from the audience feedback:

Music Video

Social Media 

Digipak 

From the feedback we learned that while most aspects were well-received, there are still areas that need improvement, particularly in the music video. According to Steve Neale's genre theory, a media text must conform to the conventions enough to be recognizable, yet subvert enough to be different and interesting. However, after reviewing the feedback, we realized that our music video largely adheres to conventions without challenging them, which made it feel monotonous or less engaging for our target audience. Despite this, the responses suggest that we were successful in representing the star’s persona, as the 3 words used to describe them aligned with our intended portrayal. Furthermore, we gained insights into how to refine the social media and digipak to better appeal to our target audience, and what elements we need to include in it.

We are going to change….

While we can't really try to add some parts of the suggested scenes from the response, we can 

This screen test was a useful part of our process because….

Reflection : This screen test 

How did this screen test help your overall project? How will you improve this next time?